ABOUT

Lehwear is a brand founded by creative director and graphic designer le_mon.

The concept behind the brand is text heavy logos and advertisements promoting a fictional retro vintage lemonade brand that existed in the 1960s.

A important part of our brand is our mascot Larry Lemonade who is part lemon and part human and has become an iconic part of our identity.

We are inspired by vintage American advertising, pop culture, hip-hop and streetwear fashion.

We like to describe our clothing as high quality and luxury comfort wear. We believe you should still look good while feeling comfortable.

How can we make lemonade cool again? Join us as we combine fashion with art and everything in between.